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Meaningful links: a must
For over 10 years now, usability experts have been saying links need to be meaningful. Meaningful links help surfers to scan a page, drive clicking behaviour and enhance conversion rates. And yet,...
View ArticleCopywriting tips for a better website
Here’s the presentation I gave on WebScene 2009. “Content is king”, you often hear. That’s true. This presentation drives that message home once more. Tip: for a full screen view, click the second to...
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Anchor links: do’s and don’ts
Sub-headings make pages easier to scan, everybody knows that. Not everybody knows that on long pages, anchor links or jump links are even better. During user tests, the response to anchor links is...
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Stop the presses – we’ve got a new website!
I’m amazed how many companies still think it’s necessary to announce the redesign of their site on the homepage. Example 1 “As I may have noticed? How could anyone overlook a makeover of such...
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8 tips for the perfect title tag
What is a title tag? The title tag determines the name of a web page. Title tags are mostly visible in Google and in the browser. Google The page title Google shows is a page’s title tag. The same goes...
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4 examples of clumsy title tags
A little while ago, we talked about 8 tips for the perfect title tag. Which provides us with a good excuse to also show you some examples of what not to do. 1. The root of all evil 2. Must remember to...
View ArticleCMSs don’t manage websites – people do
Creating content is fun The great thing about a content management system (CMS) is that it makes it really easy to create and publish content on your website. So that’s what most webmasters and editors...
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Description tag: what is it and why is it so important?
What is a description tag ? The description tag is a piece of html code that’s meant to give a short – you guessed it – description of a web page. The description tag is at the top of the page in the...
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Title and description tags: a complete guide
1. What is a title tag? The title tag determines the name of a web page as it appears in Google. The content of the title tag plays an important part in the ranking a page gets in Google and Bing. 2....
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Anchor links: do's and don'ts
Anchor links: do's and don'tsSub-headings make pages easier to scan, everybody knows that. Not everybody knows that on some long pages, anchor links or jump links are even better.During user tests, the...
View ArticleClik here to view.
Stop the presses - we've got a new website!
Stop the presses - we've got a new website!I'm amazed how many companies still think it's necessary to announce the redesign of their site on the homepage.Example 1As I may have noticed? How could...
View ArticleClik here to view.
8 tips for the perfect title tag
8 tips for the perfect title tagWhat is a title tag?The title tag determines the name of a web page. Title tags are mostly visible in Google and in the browser.GoogleThe page title Google shows is a...
View ArticleClik here to view.
4 examples of clumsy title tags
4 examples of clumsy title tagsA little while ago, we talked about 8 tips for the perfect title tag.Which provides us with a good excuse to also show you some examples of what not to do.1. The root of...
View ArticleClik here to view.
Description tag: what is it and why is it so important?
Description tag: what is it and why is it so important?What is a description tag ?The description tag is a piece of html code that's meant to give a short - you guessed it - description of a web page....
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